Released on = August 6, 2007, 3:08 pm

Press Release Author = Brandwidth/Mandy

Industry = Entertainment

Press Release Summary = There are promises and slogans, and then there are companies
that deliver on the promise contained in a slogan.

Press Release Body = Kayak Pools Midwest, the largest swimming pool dealer in
Michigan, Indiana, Illinois and throughout the midwest, cites quality construction,
innovative technology, and a dynamic three way filtration system as a way to live up
to the promise of a virtually maintenance free swimming pool.

BODY
Building business around a promise that's tough to deliver upon can be a risky
venture. But that's just what's been done at Kayak Pools Midwest, the region's
largest swimming pool dealer. Based on the proposition that Kayak above ground
swimming pools are "virtually maintenance free," the company has been able to assume
the mantle of number one Midwestern swimming pool dealer.

"Virtually maintenance free isn't just a slogan for us," says Lisa Sweet, Director
of Marketing for the Indianpolis-based swimming pool dealer. "With advanced pool
wall construction, innovative technology and materials, plus a three-way filtration
system that's normally found in far more expensive inground pools, our products live
up to the promise in our marketing."

Kayak Pools Midwest has built and sold swimming pools in Indiana, Illinois,
Michigan, Wisconsin, Western Ohio, Northern Kentucky, and Eastern Missouri, and
Sweet credits the truth in their advertising with a good portion of their success.

"With our above ground swimming pools, you get exactly what you are promised you
going to get, no matter what the style of pool. That's truth in advertising,
Midwestern style." Sweet added.

Kayak Pools Midwest offers above ground swimming pools in rectangular, ovular, and
new in-ground styles, and stands behind the "virtually maintenance free" statement
as a promise they'll keep now, and in the future.

For information on Kayak Pools Midwest's virtually maintenance free promise and
their diverse selection of above ground and in ground swimming pools in Indiana,
Illinois, Michigan, Wisconsin, Western Ohio, Northern Kentucky and Eastern Missouri,
please visit www.kayakpoolsmidwest.com.

ABOUT
Based in Indianapolis, Indiana, Kayak Pools Midwest is an authorized Kayak swimming
pool dealer in Michigan, Indiana, Illinois and throughout the central United States.
We offer rectangular above ground swimming pools that are built to last, as well as
rounds and in ground swimming pools. We are currently the largest authorized Kayak
Pool dealer in the Midwest and one of the nation's leading providers of high-quality
swimming pools.



Web Site = http://www.kayakpoolsmidwest.com

Contact Details = CONTACT
Kayak Pools Midwest
Lisa Sweet, Director of Marketing
Toll-Free: 1.888.529.2576